Principles to Drive Payment

Designing an effective and Payment Method 

There are number of principles to follow when designing the payment method selection in your checkout process:

• Proximity matters: Place payment options in close proximity so the user can see all methods or options in a single view and at ease make an informed decision about which one to choose

• Clean and clear: Make it absolutely clear which option is currently selected – avoid all doubts about which payment method is selected.

• Unveil it : Have a progressive disclosure to gradually reveal form fields so the user only sees form fields relevant to the current selection(s).

• Transparency is key: Specify the different payment methods and highlight their most important implications against each (.g. “1% fee when paying with American Express” or “product only shipped once bank transfer clears”) so as user opts in for the best suited option.

• Short cuts : Consider having a default selection to speed up form entry and reduce choice paralysis by nudging users towards a particular payment method (typically the most popular one).  This could be the most commonly used and preferred methods.