Monday, August 20, 2007

I’ll Sue Your Pixalated Ass

This is just a bizarre story.
A resident of virtual world Second Life is suing another resident for trademark and copyright infringement. The avatar Stroker Serpentine has taken exception to another avatar, Volkov Catteneo, for copying his software that allows one avatar to have sex with another. Sex bedsare, according to Second Life newspaper The Second Life Herald, a staple of the SC economy and the lawsuit claims that Catteneo has copied Serpentine’s version, which retails for the equivalent of about $45 in the virtual world, and is selling it for a third of the price, thus depriving the former of profits. Part of the problem for Serpentine is finding the identity of the person behind the Catteno’s avatar so he can sue his virtual ass.
This all leads to a the question of why would anyone pay money for their avatar to have sex?
Or am I just being naive?
Perhaps the lawsuit is a ploy by creators of Second Life, Linden Labs, to keep the publicity machine for it going for the virtual world and keep revenue coming in?
Or am I just being cynical?
http://www.punkmarketing.com.Friday, August 17th, 2007.

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