The Spreading Viral

Viral as for now for eastern audience has been the most talked about event. Counting high number of laugh and giggles and new mail boxes caused all the advertisers to have one for them. But actually they miss to understand the basics of it and the reason, necessity and scope of its presences. What presently people have the notion about viral across is not more than an animation film with animated characters doing their part integrating it to the brand or product. But viral much more than it and one of the many medium of guerilla advertising has anyhow made the audience here really go crazy about.Viral presently is taken over its face value and not its sole characteristics- to be spread across. Its still unaware to many that a YouTub video can equally be a viral( probably are) which at the same point of time can not be a brand initiated exercise but instead be user made video which would be associated to a brand and created amateurishly.
Just because YouTube is hot does it mean people care about a marketing message that is stuffed on it. The content has to be great and relevant to the adolescent boys who are watching. Also an interesting mail can be a viral, if it has something which is there to be talked about, remember the cc. and bcc. Mails that welcome you and many of your friend in the address book.
A recent campaign for Diesel underwear got oodles of attention by creating a big audacious idea and seeing where it went. It seemed to have worked, with millions visiting the Diesel website, a lot of PR buzz and likely accolades at the Cannes ad festival. (This is in No WAY a animated film sent over the e-mail)
Henceforth it’s highly important to strategically plan a viral and question its need and wants to have its hit really- really lethal.