...continuing IT

Lets consider former approach and its goals. Ones sole workout here is around to create a buzz about the product in the market. Could be by any means and form so as a desire that drives one to go and check out a product or service ignites. In order to achieve it, one has to answer a simple question. Consequently it would make all things fall at right places as required. is still undergoing changes as you and me run our eyeballs through this and are undergoing behavioral changes every moment that passes.
WHY would anyone buy this? WHY is this better than the other at the shelf? WHY do we the consumer need a change WHY?
This WHY? Which gives the answer known as a USP, which in recent times has evolved itself into ESP and? WHY compromise? WHY this, WHY not that?
The more the why we confront; the clearer the picture tends to become. It’s critical to know the answers to all possible “whys”? Any one of them could come in the consumers mind and hold him /her back to buy a product until answered.
The second approach called the salesmanship is all about convincing and selling on the basis of one to one dialogue or conversation