Viral as for now for eastern audience has been the most talked about event. Counting high number of laugh and giggles and new mail boxes caused all the advertisers to have one for them. But actually they miss to understand the basics of it and the reason, necessity and scope of its presences. What presently people have the notion about viral across is not more than an animation film with animated characters doing their part integrating it to the brand or product. But viral much more than it and one of the many medium of guerilla advertising has anyhow made the audience here really go crazy about.Viral presently is taken over its face value and not its sole characteristics- to be spread across. Its still unaware to many that a YouTub video can equally be a viral( probably are) which at the same point of time can not be a brand initiated exercise but instead be user made video which would be associated to a brand and created amateurishly.
Just because YouTube is hot does it mean people care about a marketing message that is stuffed on it. The content has to be great and relevant to the adolescent boys who are watching. Also an interesting mail can be a viral, if it has something which is there to be talked about, remember the cc. and bcc. Mails that welcome you and many of your friend in the address book.
A recent campaign for Diesel underwear got oodles of attention by creating a big audacious idea and seeing where it went. It seemed to have worked, with millions visiting the Diesel website, a lot of PR buzz and likely accolades at the Cannes ad festival. (This is in No WAY a animated film sent over the e-mail)
Henceforth it’s highly important to strategically plan a viral and question its need and wants to have its hit really- really lethal.
Monday, August 20, 2007
I’ll Sue Your Pixalated Ass
This is just a bizarre story.
A resident of virtual world Second Life is suing another resident for trademark and copyright infringement. The avatar Stroker Serpentine has taken exception to another avatar, Volkov Catteneo, for copying his software that allows one avatar to have sex with another. Sex bedsare, according to Second Life newspaper The Second Life Herald, a staple of the SC economy and the lawsuit claims that Catteneo has copied Serpentine’s version, which retails for the equivalent of about $45 in the virtual world, and is selling it for a third of the price, thus depriving the former of profits. Part of the problem for Serpentine is finding the identity of the person behind the Catteno’s avatar so he can sue his virtual ass.
This all leads to a the question of why would anyone pay money for their avatar to have sex?
Or am I just being naive?
Perhaps the lawsuit is a ploy by creators of Second Life, Linden Labs, to keep the publicity machine for it going for the virtual world and keep revenue coming in?
Or am I just being cynical?
http://www.punkmarketing.com.Friday, August 17th, 2007.
A resident of virtual world Second Life is suing another resident for trademark and copyright infringement. The avatar Stroker Serpentine has taken exception to another avatar, Volkov Catteneo, for copying his software that allows one avatar to have sex with another. Sex bedsare, according to Second Life newspaper The Second Life Herald, a staple of the SC economy and the lawsuit claims that Catteneo has copied Serpentine’s version, which retails for the equivalent of about $45 in the virtual world, and is selling it for a third of the price, thus depriving the former of profits. Part of the problem for Serpentine is finding the identity of the person behind the Catteno’s avatar so he can sue his virtual ass.
This all leads to a the question of why would anyone pay money for their avatar to have sex?
Or am I just being naive?
Perhaps the lawsuit is a ploy by creators of Second Life, Linden Labs, to keep the publicity machine for it going for the virtual world and keep revenue coming in?
Or am I just being cynical?
http://www.punkmarketing.com.Friday, August 17th, 2007.
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