#1: Make the viewer the protagonist, not just a spectator, in the VR experience
If you offer your viewer an active experience with decision-making rights, he or she will venture willingly into your virtual world.
Available on Daydream, the app for the recent Warner Brothers film "Fantastic Beasts and Where to Find Them" invites Harry Potter fans to summon and communicate with magical creatures by solving puzzles and performing spells using the Daydream controller as a wand.
#2: Make the impossible possible
Your VR content can open a door previously locked to your viewer—whether due to cost, fear factor, or location—you can hold and maintain your viewer's attention.
Red Bull TV made the impossible possible by transporting viewers from the safety of their own homes to the precarious skyline perches on top of some of the world's tallest buildings with the urban exploration series URBEX.
#3: Expand the viewer's worldview
The third rule of thumb to ensure sticky VR content is all about angle. Think about an innovation in point-of-view.
In an exclusive "flashback" 360-degree VR episode on YouTube, fans of the USA Network's hit psychological thriller "Mr. Robot" get to step into the world of the show like never before, experiencing a pivotal moment from lead character Elliot's past from a unique and powerful perspective that only 360-degree video can provide.
If you're going to make a VR video, make sure you exploit the unique capabilities of the technology to improve the user experience.
- Give your viewer an active role
- Open a closed door
- Offer a new perspective
- Open a closed door
- Offer a new perspective
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